Leading the way in metal packaging

How we refreshed a 130 year old brand

Roberts Metal Packaging brand design by Avid Creative Hampshire

The Brief

With a long history of being well-known as a manufacturer of metal packaging products, Roberts found it was missing out on opportunities in the consumer marketplace and needed to reposition itself. Many of its products are produced for toiletries and grooming products so it made sense to align itself with this market. The old brand was tired and outdated and failed to tell a story of product design expertise and innovation.

The Strategy

We designed a new brand identity to reflect Roberts’ new position. The logo, a stylised R, was design to encapsulate the twisting motion of a metal screw cap for which they were already well known. Along with a new branding system we further developed a website, marketing literature and exhibition materials. Within a year of launching the new brand, Roberts had moved to the No. 1 spot as the UK’s leading metal packaging manufacturer.

Roberts Metal Packaging website design by Avid Creative Hampshire
Roberts Metal Packaging logo design by Avid Creative Hampshire
Roberts Metal Packaging brochure design by Avid Creative Hampshire
Roberts Metal Packaging by Avid Creative Hampshire
Roberts Metal Packaging Softline logo design by Avid Creative Hampshire