Taking off to the next level
Delivering a stand-out brand for a specialist PR agency
Brief
80:20 Communications is a PR agency specialising in the aviation, transport and corporate travel industries. Based in offices in Guildford, Surrey and in London they had built an impressive International client list but had reached a stage where they wanted to take the business to the next level.
As part of their marketing plan to attract higher calibre clients, they hired us to redesign their brand and website.
Strategy
With aviation at the heart of the business, we created a brand identity that better reflected 80:20’s business proposition. The new identity was rolled out across all client communications including the development of a new website that highlighted its specialist markets of aviation, travel and transport. We also applied the new design style to a number of pitch documents that led to them engaging the right calibre of clients.