A fresh look at engineering
Transitioning to green technology
Brief
Strata Technology design and build pilot plants and provide specialist engineering services to the oil, gas, nuclear and research industries. More recently they have been working with major organisations and universities to develop green technologies including carbon capture solutions, green aviation fuel and solutions to turn waste into green energy. We’ve been their design partner for many years having developed the brand identity in the 1990s. They now turned to us to help them to capatilise this developing market.
Strategy
Our first task was to understand the unique challenges and opportunities associated with promoting green technology solutions, research the market and analyse the competitive landscape. This helped us with positioning Strata’s proposition. Around this we developed a new website that targeted specific sectors in the market. We supported this through a social media campaign, SEO and exhibitions.
