A reassuring brand
Working with the third largest reinsurer in the world
Brief
Hannover Re’s UK Life Branch needed creative support to align their visual assets with that of their parent, the Hannover Group, whilst maintaining a level of autonomy. This needed to involve creating a cohesive and consistent approach across all aspects of the brand, from visual elements to messaging.
Strategy
We took the core ‘somewhat different’ theme that was already established for the Group and designed a range of materials using a mixture of UK landmarks and visual metaphors. This was applied to brochures, reports, newsletters and exhibition displays.
