Brand refresh for a new neighbourhood
How we helped enhance an iconic building project
Brief
The Wellesley building project is an exciting new neighbourhood in the heart of the Hampshire countryside. Combining sympathetic new build with the restoration of former, historic military barracks in Aldershot, the development will eventually create almost 5000 new homes. The client, part of Grainger plc, hired us to refresh the brand and create a new, community based website.
Strategy
We maintained the Wellesley marque but introduced a new colour palette that better reflected the character of the development. We then developed a new website that showcases the style of the homes, the surrounding environment and the community facilities. We then developed a brand guidelines document, newsletter and slide deck templates.
