a niche market
How we helped a small startup to scale
CNIguard develop smart sensoring systems and software that protect and monitor the safety of critical infrastructure including water and power supplies, transport and military installations. As a small London based startup, they hired us to help build their brand and online presence for rapid growth.
Challenge
CNIguard’s marketing was failing to keep up with its fast pace of growth which looked tired and outdated. Keen to tap into new markets, they were looking for a way to engage with a wider global audience without impacting the day-to-day workload of its own team.
Solution
We implemented a digital marketing strategy, including the design of a new logo and website, and continue to manage their social media via Twitter and LinkedIn which is helping to build the brand and drive traffic to the website.
Outcome
The new brand, website and marketing designed by Avid Creative is helping us rapidly grow the business and expand into new markets.
Dr. Edward Klinger
CEO
CNIguard
