How our brand refresh provided 'stand out'
80:20 Communications is a PR agency specialising in the aviation, transport and corporate travel industries. Based in offices in Guildford, Surrey and in London they had built an impressive International client list but had reached a stage where they wanted to take the business to the next level.
As part of their marketing plan to attract higher calibre clients, they hired us to redesign their brand and website.
80:20’s old website was fragmented and failing to attract the right calibre of client. It was also out of date with current mobile devices and losing potential leads from its audience that’s constantly on the move.
We designed a new logo and responsive website to reposition 80:20 in the market and give it ‘stand out’ from its competition. The web design focused around the client’s specialist markets – aviation, travel and transport. We used metaphorical images to support the client’s creative approach to PR.
We are really thrilled with Avid’s creative output, advice and service. Our new logo and website have absolutely captured what we want to say about our business and are invaluable in differentiating us as a forward-thinking, specialist PR company.