Helping clients engineer a clear message

Engineering covers a broad range of sectors, whether it’s industrial, chemical, civil, electrical, mechanical and everything in between and this country has some of the best talent in the world. So why are so many engineering companies failing to reflect this in their branding and websites? We aim to help our clients engineer a clear message by unravelling complex ideas, so they’re easily understood.

We’ve worked with several engineering businesses over the years and it takes time to understand the complex world they inhabit and learn how they tick. Unfortunately, they often make the mistake of overwhelming their audience with highly technical information. It’s our job to unravel these complex ideas so they’re easily understood and turn them into a compelling brand that will help you stand out from the competition and gain more customers.

A guide to building an engaging engineering brand

Here’s how we can help you engineer a clear message.

Discovery

In the first instance we need to define who you are as a company. This process delves into the core motivations behind your business and guides the decisions you make.

• How would you describe your business in a few sentences?
• What is your purpose or mission statement?
• What are your goals?
• What is your elevator pitch?
• What are your values?
• What is your tagline or strapline?
• What is your brand positioning?
• Where do you see your business in the future?

Understanding Your Target Audience

• What does your ideal customer look like?
• Who is your target market?
• How does your product or service solve their problems?

Your Visual Style

A significant aspect of branding involves the visual elements of your business, such as color schemes, fonts, and imagery. Your brand should effectively communicate where you sit in the engineering space while also distinguishing you from competitors. In establishing your style, we would consider the following:

• Your primary and secondary brand colours, including RGB for web and CMYK for print
• Fonts for headlines and text
• Imagery and illustrations that represent your business
• How your branding will be reflected online, including your website and digital marketing

Your Logo 

Your logo is a crucial component of your visual identity, and there are important considerations when designing it. These include:

• Creating a motif that is unique
• Relevant to your market
• Versatile to be applied to your website, stationery, products, machinery, vehicles, signage etc

Getting your message out there

Your Social Media Channels

Social media is becoming increasingly important to businesses of all kinds and for the engineering world, LinkedIn tends to be the most prominent platform. We can help with:

• Optimising your company profile so that you attract more visitors to your website
• Establishing a programme to write and schedule posts
• Following and connecting with relevant parties
• Alerting you to follow-up opportunities

Content Marketing

Our copywriters can help you keep your website fresh by periodically adding new content. When new content is added this sends a signal to Google that there has been activity on the website and it will come along and index it. So, the more content that is added the more that Google has to index which helps the site’s rankings. We can help add new content in the following ways:

• Write blogs to share valuable content related to your engineering niche. This can include industry trends, project highlights, and technical articles
• Write case studies of how you’ve helped solve your client’s problems. Case studies are a powerful way of proving your expertise
• Create videos and animations, including 3D animations, to help explain complex ideas in a way that’s easy to grasp

By following these steps, we can help you can build a strong and cohesive engineering brand that effectively communicates your expertise, values, and unique selling points, ultimately attracting and retaining clients and partners.

Ready to engineer a clear brand message to your customers? Contact us to find out how our creative design expertise can help.