Understanding your customers needs

At the start of any creative brief from a new client or for a new product or service, your designer will research the market, the audience and the competition to ensure that have a full understanding of your customers needs. That background research will help shape the final outcome in terms of design and, ideally, messaging. But have you thought about utilising all the skills and knowledge of your design or creative agency to help you achieve strategic outcomes for your business?

Design is never just about ‘making things look pretty’ but now, more than ever before, businesses can find themselves behind the curve when it comes to keeping up with the latest trends which customers are engaging with to make purchasing decisions.

Design has always been about innovative thinking, challenging the status quo and embracing new technology – all of which is the perfect backdrop to creating clear business communications which appeal to end-user customers in their favourite environments, whether that’s online, offline or outdoor.

Delivering business solutions

From Avid Creative’s perspective, design is about solving real business problems, helping overcome specific challenges but in an aesthetically pleasing way; but never design for design’s sake. For us it’s about practical, business solutions delivered in a thought-provoking way.

For some companies embracing this consultative approach will be a challenge but in order to create great, relevant designs, designers need to get under the skin of their client’s business in just the same way as a management consultant or business mentor would. So why wouldn’t you want to take advantage of all that accumulated wisdom about your business?

For even greater insight, we recommend involving your customers in the journey by encouraging engagement and feedback to build a fuller picture of your market via customer surveys, feedback mechanisms and social media engagement, then let your design resource take a fully consultative approach.

If you’d like us to help you understand your customers better through consultative design, or designing a feedback mechanism for your business, drop us an email or book a call to chat about your requirements.