Logo and brand design in Dorset
Over the years we’ve built a solid reputation for our brand and logo design. We believe that if you get this part right then you’re well on your way to creating a successful brand identity. Above are some logo design examples that we’ve designed for a selection of businesses: from engineers, builders, manufacturers and technology companies to solicitors, insurers, landscapers, tree surgeons and hair and beauty salons. And many others in between!
It all begins by understanding your business, its strengths and its weaknesses and generally what makes it tick. We call this the Discovery Process where we find out where your business is now and where you want it to be. From here we can start to build a picture and design a logo that’s just right for your business and that will help you stand out from your competitors.
Discovery
What is it that makes your business tick? Why are you different? What do you hope your new brand design will achieve? What are your core business values? We’ll help you answer these questions, working closely with you and your key team, through a customer questionnaire or a workshop with your staff.
Design
Once we understand you and your market, we’ll consider how to reflect your brand personality and values as part of a logo design. This is often supported by a tagline or positioning statement. We’ll also develop a colour palette giving you flexibility in all your communications.
Implementation
We’ll show you how your logo design will work across a range of communications and media, taking into account online, offline, mono and colour reproduction. We can also help you build a ‘tone of voice’ for your brand to ensure a consistent customer experience.
Consistency
We can’t stress this enough. In order to build recognition, and trust with your branding, you need a consistent approach. Tone of voice, key messaging, style, approach and logo. All touchpoints, whether it’s your business cards, signage, customer newsletter, sales presentations or social media, every element must support your brand. Your logo may never be as iconic as Coca Cola or Google, but consistency is king.
Contact us to discuss how we can help your brand stand out from your competitors.