neighbourhood
How we helped enhance an iconic building project
The Wellesley building project is an exciting new neighbourhood in the heart of the Hampshire countryside. Combining sympathetic new build with the restoration of former, historic military barracks in Aldershot, the development will eventually create almost 5000 new homes. The client, part of Grainger plc, hired us to refresh the brand and create a new, community based website.
Challenge
This large, ten year building and restoration project was half way through development and, although many completed properties had been either sold or rented, fresh design and marketing was required to appeal to a wider audience.
Solution
We refreshed the logo based on the current marque but introduced a more appropriate font and colour palette. We designed a new website to reflect the unique style of the development and we continue to provide ongoing SEO support.
Outcome
We are really pleased with how our new-look Wellesley website has come together. Working with Avid Creative has been a great experience – they listened and understood how we wanted to refresh and enforce our brand and the result has done just that.
Carla Norton
Community Development Manager
Grainger plc
