Brand refresh for a new neighbourhood

How we helped enhance an iconic building project

Wellesley logo design by Avid Creative Hampshire

Brief

The Wellesley building project is an exciting new neighbourhood in the heart of the Hampshire countryside. Combining sympathetic new build with the restoration of former, historic military barracks in Aldershot, the development will eventually create almost 5000 new homes. The client, part of Grainger plc, hired us to refresh the brand and create a new, community based website.

Strategy

We maintained the Wellesley marque but introduced a new colour palette that better reflected the character of the development. We then developed a new website that showcases the style of the homes, the surrounding environment and the community facilities. We then developed a brand guidelines document, newsletter and slide deck templates.

Wellesley newsletter design by Avid Creative Hampshire
Wellesley newsletter design by Avid Creative Hampshire
Wellesley website design by Avid Creative Hampshire
Wellesley housing development website design by Avid Creative Hampshire
Wellesley Brand Guidelines by Avid Creative Hampshire