It’s not just about the money

Aldi and Lidl continue to grab the headlines; this week The Guardian announced that half of British families now shop at one of these discount supermarkets. But is it all about cutting costs and getting a bargain?

Earlier this year Aldi was awarded the prestigious Which? Supermarket of the Year for 2015, having previously won in 2009, 2012 and 2013, with Iceland, Lidl, Ocado and Waitrose all shortlisted, representing the full spectrum from low-end to high-end supermarkets. Which? recognise businesses for their high standards in products and customer service, rather than price, which goes a long way towards explaining the mix of supermarket brands vying for top spot.

Design agency in Alton Hampshire

Just like supermarkets, there are many design agencies out there, and many printers and students offering design services on the cheap. But cheaper doesn’t mean better so it’s important to understand what you’re actually getting. As the saying goes, “If you think it’s expensive to hire a professional, wait until you hire an amateur.”

As a design agency we believe we get the balance of price and customer service right. We provide excellent value for money (ROI), which can be proven by the many long-term client relationships we have, and the fact that we deliver measurable results.

If you’re buying marketing or design services, keep in mind it’s not a commodity but a creative process, which is an intrinsic part of your business success and should be viewed as an investment rather than a cost. Here at Avid Creative, we spend time developing a deep understanding of your business, your markets and your objectives so we can position your business for success.

Outshining your competitors and adding real value to your bottom line shouldn’t come cheap. Whether you’re buying groceries or creative design services, you need to look for the right combination of quality, customer service and price.

To find out more about how our design services can meet your business needs, call us on 01420 568127 or visit our Case Studies.

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