Inbound Marketing

In difficult times advertising and marketing budgets are often the first to be cut. But in our experience that’s a false economy as your share of voice (SOV) will be that much greater if your competitors cut back. And if they maintain their efforts, it’s likely they’ll be picking up business that could have been heading your way. But it’s true that traditional ‘interruption marketing’ is in decline and there’s a new kid on the block.

Inbound Marketing Services

Now it’s all about Inbound Marketing. But what exactly is Inbound Marketing and how can it help your business? According to HubSpot, Inbound Marketing is all about attracting visitors, converting leads and closing customers. Essentially it’s about getting found.

Sounds great. But how does it work?

With inbound marketing you’re generating business online through creating and sharing interesting content. And the more personalised you can make your content, the better. Purchasers are looking for companies that understand them and the buying process. But it’s not all about you – your content should educate, inspire or entertain according to online marketing professional, Murray Newlands writing in Entrepreneur last year.

So who are your customers and how do they make buying decisions? What’s the internal process they have to go through? From there you can create personalised content that provides answers to the questions they’ll be asking. This can be in the form of company blogs, SEO to help potential customers find you via search engines, and delivering great website content. Share your content on social media channels and via email marketing to attract visitors to your website.

Make sure your website appeals to your different customers so visitors see the connection between your shared content and your business. Use offers, promotions and clear navigation to steer customers and always include strong calls to action (CTA) to gather contact details as these are your leads. To quote Murray Newlands, “your site should be optimised for action”. Try providing valuable ‘free’ downloads in return for visitor’s contact details.

Use the contact information provided to keep in regular touch and convert these leads into customers. Supply them with regular, relevant content directly to their inbox.

Here at Avid Creative, we’ve been working with clients on Inbound Marketing strategies and content to help attract, engage and convert customers – and we know it’s working. So if you’re looking to maximise your growth potential through Inbound Marketing, why not call us on 01420 568127 or visit our contact page.

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