7 ways to reduce your bounce rate

What is an average ‘bounce’ rate? According to an article on Mashable.com, it’s about 50% but it really depends on your business and sector. But any visitors arriving on your website and literally ‘bouncing’ off without exploring further can’t be good news can it?

The only exception is if yours is an information site where visitors arrive, find their answer and go away again. But in this scenario they will be repeat visitors as your site delivers the information they need.

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For everyone else, a lower bounce rate is what you’re looking for and here are our Top 7 tips to reduce your bounce rate:

Relevant content. If someone visits your site in response to an advert or social media post, make sure that what they find meets their expectations. A mismatch between promise and delivery is, at best, frustrating and likely to put off even the most determined visitor.

Make it easy. Design for your intended audience. Include simple, intuitive navigation – with multiple routes to content – is key. Visitors will lose interest if they can’t quickly find what they are looking for. Break up long or technical content with a simple layout, using blocks of colour or subheads to break information into ‘bite size’ chunks.

Speed it up. Cut any self-loading multimedia content, whether it’s video or audio. It’s not only distracting, it will also slow page loading and visitors are likely to wait no more than a few seconds before bouncing off to try somewhere else.

Open a window. Make sure any links to external content open in a new window. Even if it’s to your own external Blog or social media channels, keep your own website window open to avoid visitors getting ‘lost’.

Error-free zone. Jarring errors will have your visitors leaving in their droves. If spelling and grammar aren’t your forte, call in the experts as a poorly written site can suggest ‘unprofessional’.

Clear call to action. Include regular, and obvious, calls to action. This might be your phone number, a link to a form, email opt in or literature download. Customers should be in no doubt about what you offer and how to contact you. And as obvious as this seems, you’ll be surprised how many websites miss this particular trick!

Be responsive. With so much Internet browsing and searching happening on the go, as a minimum your content should be accessible via a smartphone or tablet. The more ‘mobile friendly’ you can make your content, the less likely mobile browsers are to bounce off to a ‘friendlier’ site.

If you’d like some help reducing your site’s bounce rate, call us on 01420 568127 or visit the Services section on our website to find out more.

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