Based in London, Roberts Metal Packaging is an award-winning producer of metal packaging products for the health, beauty and food industries. They hired us to update their brand, website and marketing to appeal more directly to these markets.
With a long history of being well-known as a manufacturer, Roberts wished to promote their product design expertise and innovation. Their old logo and brand identity was tired and dated and was in need of repositioning.
We focused our design strategy on Roberts’ most lucrative markets of health, hair and beauty products. We designed a new logo, brand identity system and responsive website. We also designed a printed catalogue and continue to support them with exhibition design and email marketing.
Since Avid Creative designed our new brand and website we have become the UK’s No. 1 exporter of niche metal packaging products.
Roberts Metal Packaging